While Paris, Rome, and Barcelona remain perennial favorites for European travel, the continent is home to countless lesser-known destinations that offer equally enchanting experiences without the overwhelming crowds. After years of exploring Europe's hidden corners, I've compiled this list of five underrated gems that deserve a spot on your 2024 travel itinerary.
These destinations combine rich history, stunning landscapes, delicious cuisine, and authentic cultural experiences—often at more reasonable prices than their famous counterparts.
1. Kotor, Montenegro
Nestled at the end of the stunning Bay of Kotor, this medieval walled city offers a perfect blend of history, natural beauty, and Adriatic charm without the crowds of Dubrovnik just a few hours north.
Why Visit Kotor
- Wander through a UNESCO-protected Old Town with well-preserved medieval architecture
- Climb the 1,350 steps to the fortress of St. John for panoramic views of the fjord-like bay
- Explore nearby Perast with its picturesque islands and Baroque palaces
- Enjoy fresh seafood at waterfront restaurants for a fraction of the price of other Mediterranean destinations
- Take boat trips to hidden beaches and the famous Blue Cave
The breathtaking Bay of Kotor, often called Europe's southernmost fjord, though it's technically a submerged river canyon.
When to Visit
May-June or September-October offers pleasant weather without the July-August crowds and heat. During these shoulder seasons, you'll experience more authentic local life as the summer tourists haven't arrived or have already departed.
2. Brasov, Romania
Located in the heart of Transylvania and surrounded by the Carpathian Mountains, Brasov offers a perfect base for exploring one of Europe's most mysterious and beautiful regions.
Why Visit Brasov
- Explore a perfectly preserved medieval center with Gothic, Baroque, and Renaissance architecture
- Visit nearby Bran Castle, misleadingly but entertainingly marketed as "Dracula's Castle"
- Hike in the surrounding Carpathian Mountains, home to Europe's largest populations of brown bears and wolves
- Experience Romania's rich cultural heritage through local festivals and traditional cuisine
- Take day trips to other Transylvanian gems like Sighisoara and Sibiu
Insider Tip: Bear Watching
Brasov offers some of Europe's best opportunities for ethical wildlife viewing. Book an evening bear-watching tour with a reputable local guide to observe these magnificent animals in their natural habitat from a safe distance.
When to Visit
Late spring (May-June) brings wildflowers to the mountains, while September-October offers spectacular fall foliage. Winter visitors can enjoy excellent skiing in nearby Poiana Brasov at prices far below those of Western European resorts.
3. Ghent, Belgium
Often overshadowed by Bruges and Brussels, Ghent combines the picturesque canals and medieval architecture of the former with the vibrant energy and authenticity of the latter—minus the tourist crowds.
Why Visit Ghent
- Admire the spectacular altarpiece "The Adoration of the Mystic Lamb" by Van Eyck brothers
- Explore a remarkably well-preserved medieval center with fewer tourists than Bruges
- Experience the city's vibrant university atmosphere and thriving culinary scene
- Enjoy Belgium's famous beers at local breweries and atmospheric pubs
- Take boat trips along the canals for unique perspectives of the city's architecture
Ghent's medieval center illuminated at night, creating a magical atmosphere along its historic waterways.
When to Visit
Visit during July for the Gentse Feesten, one of Europe's largest cultural festivals, or in winter when the city transforms with a magical light festival (in alternate years). Spring and fall offer pleasant temperatures and fewer visitors.
4. Piran, Slovenia
This gem on Slovenia's tiny Adriatic coastline offers Mediterranean charm, Venetian architecture, and stunning seafood without the crowds and prices of Italy's more famous coastal towns.
Why Visit Piran
- Wander narrow marble streets in a compact Venetian-style old town
- Climb the bell tower of St. George's Church for panoramic views of three countries (Slovenia, Italy, and Croatia)
- Sample fresh seafood at harborside restaurants for reasonable prices
- Swim in the crystalline Adriatic waters at nearby beaches
- Use as a base to explore Slovenia's diverse attractions, from mountain lakes to wine regions
Perfect Combination Trip
Slovenia's small size makes it perfect for diverse experiences in a single trip. Combine Piran with Ljubljana (the charming capital), Lake Bled, and the Julian Alps for an incredible week of varied landscapes and experiences.
When to Visit
June and September offer warm swimming weather without the July-August crowds. If you're not focused on beach time, April-May and October provide pleasant temperatures for exploring with even fewer tourists.
5. Olomouc, Czech Republic
While Prague battles overtourism, Olomouc offers a similarly beautiful historical center, impressive architecture, and vibrant cultural scene—but with a fraction of the visitors and significantly lower prices.
Why Visit Olomouc
- Marvel at the UNESCO-protected Holy Trinity Column and baroque fountains in the main square
- Visit the impressive St. Wenceslas Cathedral and explore the city's rich religious heritage
- Experience authentic Czech culture, with a large student population keeping the city vibrant
- Try the local specialty: aged Olomoucké tvarůžky cheese (if you're brave enough for its distinctive aroma!)
- Enjoy Czech beer culture at local pubs for half the price of Prague
Olomouc's stunning main square features the UNESCO-listed Holy Trinity Column and colorful baroque buildings.
When to Visit
Spring and early fall provide pleasant weather for exploring. December offers a charming, local-focused Christmas market without the overwhelming crowds of Prague or Vienna.
Planning Your Visit to Europe's Hidden Gems
These destinations offer authentic European experiences that allow deeper connections with local cultures and environments. Here are some tips for making the most of your visit:
Logistics and Transportation
- Many of these destinations are accessible by train or bus from major European hubs
- Consider regional flights to nearby airports for more remote locations
- Rental cars provide flexibility for exploring surrounding areas, especially in Montenegro, Romania, and Slovenia
- Research local transportation options—many of these cities have excellent public transit or are compact enough to explore on foot
- Book accommodation further in advance for high season visits, though last-minute options are usually available in shoulder seasons
Making the Most of Your Experience
To truly appreciate these underrated destinations:
- Allow at least 2-3 full days in each location to absorb the atmosphere beyond the main sights
- Consider guided walking tours with local experts for deeper historical and cultural context
- Try regional specialties and visit local markets to experience authentic culinary traditions
- Learn a few basic phrases in the local language—this goes a long way in less-touristed areas
- Stay flexible with your itinerary to allow for unexpected discoveries
Conclusion: Beyond the Obvious
Europe's famous capitals and destinations certainly deserve their reputations, but venturing beyond these well-trodden paths rewards travelers with equally magnificent experiences and often more authentic cultural encounters.
These five destinations represent just a small sampling of Europe's underrated treasures. Each offers a perfect balance of accessibility and authenticity, allowing you to experience the continent's diverse heritage without fighting through crowds or breaking your budget.
Have you visited any of these places, or do you have other underrated European gems to recommend? Share your experiences in the comments below!
Happy exploring!
